Yena Joo
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Samsung Website's Galaxy 10th Anniversary Landing Pages

Deliverables: KV, Banner, Page Design for an online promotion

Promotion KV (PC Version)

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Hard Bundle KV (PC Version)

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Soft Bundle KV (PC Version)

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Page Overview (Mobile Version)

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Cyber Monday Promotion

Rough Idea Sketch

Page Overview (PC Version)

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Final Design (PC Version)

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Final Design (Mobile Version)

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Design Process

Round 1: Used various playful graphic elements like the iconic blue gift box, a heart, a handwritten text.

 

Round 2: More festive and dynamic graphics to emphasize the celebration of the 10th Anniversary of Galaxy.

Main KV: Red ribbons and confetti were added to the previous layouts for a more festive and celebratory graphic.

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Hard Bundle: Designed a premium black box with hard bundle devices and accessories that looks more exclusive and highlights ‘the deal of a lifetime.’

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Soft Bundle: Playful and dynamic layouts with floating devices and accessories to boost up consumers’ purchase desire.

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 Client: Samsung   Creative Direction/Art Direction: Alvin Chan from Cheil Worldwide Design: Haeri Kim & Yena Joo